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Casablanca Group Limited, the leader of the home textile industry in the Greater China area, and the Austria towelling producer VOSSEN (www.vossen.com) announced they have entered into an exclusive agreement for the marketing and distribution of VOSSEN terry towelling products in the Mainland China, Hong Kong and Macau region. At the Interior Lifestyle China 2015 in Shanghai, VOSSEN has presented their striking toweling products to Chinese consumers, the two companies announced good news at the VOSSEN & CASA-V Product Launch and Announcement Ceremony on September 18. At the ceremony, both management of Casablanca and VOSSEN commenced the cooperation by activated the crystal ball which symbolizes bright future of the two companies under the witness of hundreds of audiences.

Vice Chairman and Executive Director of Casablanca, Ricky Cheng (left) and Managing Director of VOSSEN, Paul Mohr are commencing the cooperation by activating the crystal ball which symbolizes bright future of the two companies

Mr. Ricky Cheng, Vice Chairman and Executive Director of Casablanca, introduced the cooperation strategy of Casablanca and VOSSEN at the ceremony. He believes that the strong synergy between two companies facilitates the cooperation. “Bedroom and bathroom are closely related to each other, they are both a zone for relaxation at home.” Mr. Cheng said. “For those who live in busy metropolis, a relaxing showering experience and a good sleep are all they looking forward to at the end of the day. Casablanca and VOSSEN both thoroughly understand the importance of having a good rest. Hence, we aim to offer high quality and innovative Bath and Bedding products, to inject full energy to everyday life of our consumers.” Mr. Cheng is certain that the cooperation between two leading companies will bring synergistic effect and further expansion of both in the Chinese market.

Ricky Cheng is introducing the cooperation strategy of Casablanca and VOSSEN

Cooperation between two leading companies will bring synergistic effect

Mr. Paul Mohr, Managing Director of VOSSEN, introduced outstanding successful records of VOSSEN in the past and present, as well as products that will be introducing to the China market in the near future. VOSSEN is one of most historic and best-known terry towelling producers in Europe, which produces wonderful quality towels, bathrobes and bathmats. In 1925, the company founder Burghardt VOSSEN had the idea to transform the luxury product terry toweling from a high-end product to an affordable article. To produce the best quality products, VOSSEN locate its production base at Jennersdorf in the Austrian Burgenland, and most of VOSSEN products are made in Austria. By adopting the unique AIR pillow Technology and KKV dyeing method, the terry towelling products are 100% skin compatible and guarantee a lifetime colour. While VOSSEN sets a high standard on product quality, environmental protection, sustainability and humanity always come first. The entry of VOSSEN products provides an excellent option for consumers in the Greater China region who are highly concerned about quality of living.

Mr. Paul Mohr is introducing outstanding successful records of VOSSEN as well as VOSSEN products

By adopting the unique AIR pillow Technology and KKV dyeing method, VOSSEN terry toweling products are 100% skin compatible and guarantee a lifetime colour

Besides VOSSEN products, CASA-V, a new brand under Casablanca Group Ltd was also introduced at the Interior Lifestyle China 2015. CASA-V brings you with eco-friendly lifestyle while carries positive impact to your health at the same time. In Italian, “Casa" defines as “Home”, while “Verde” defines as “Green”. Adopting patent materials from Japan, CASA-V offers 5A functions including air purification, anti-mold, anti-mite, anti-bacterial and anti-odor. This ground breaking functional products brings an outstanding record of success when unveiling in Hong Kong market. The Group is looking forward to present CASA-V to market at Mainland China and promotes healthy and green living to consumers.

CASA-V offers 5A functions including air purification, anti-mold, anti-mite, anti-bacterial and anti-odor

Because of the remarkable economic growth of China in recent years, China’s homeware industry is in fast development. To explore new markets, Casablanca has kick started a homeware & decoration concept store project in the second half of 2015. It is to promote the concept of eco-friendly, healthy and high quality lifestyle. To establish an outstanding and energetic brand image, “Here!” the name of the concept store is then established. The product mix covers most aspects of daily lives, ranging from bedding, bathroom products, babies and children collections, house clothing to travel essentials. VOSSEN and CASA-V products will be the core product of the 1st phase of launch. Business model of the concept store will be in multiple formats, included direct operation, joint venture and franchise. Till 2016, the Group is expected to establish 8 to 10 stores in first-tier cities in mainland China and 1 to 2 online stores at internet platforms. 1.2 million RMB sales scale is aimed to achieve per month. Casablanca welcomes to collaborate with business partners in this project to further expand its business scope at the Greater China market.

For more information on VOSSEN, please visit the official website www.vossen.com

For the most updated information on CASA-V, please visit the official website www.casa-v.com